Privacy policy

This Privacy Policy describes how bookswithcharm.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify and our despatch warehouse, Trek Logistics.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal account, email address, and phone number).
  • Purpose of collection: to provide products or services to you, fulfil our contract, process payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and when in line with your preferences, provide information or advertising related to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, PayPal, Trek Logistics, and Optima Warehouse Solutions.

Customer Support Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal account, email address, and phone number).
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: not shared.

Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
  • We use Optima Warehouse Solutions to support our fulfilment provider, Trek Logistics.

Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

For more information about targeted advertising and how to opt out, please visit:

Alternatively, opt out via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Using Personal Information
We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping, fulfilling orders, and keeping you informed of new products, services, and offers.

Lawful Basis (GDPR)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

  • Your consent.
  • The performance of the contract between you and the Site.
  • Compliance with legal obligations.
  • Protection of your vital interests.
  • To perform a task carried out in the public interest.
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you request its deletion. For more details, refer to the “Your Rights” section.

Cookies
We use cookies to enhance your browsing experience and improve our services. For details on the cookies we use and how to manage them, please visit www.allaboutcookies.org.

Do Not Track
Currently, we do not alter our data collection practices in response to Do Not Track signals.

Changes
We may update this Privacy Policy to reflect operational, legal, or regulatory changes.

Contact
For more information or to file a complaint, contact us:

Last updated: 05/12/2023.

For complaints, you may also contact the ICO here: https://ico.org.uk/make-a-complaint/.